Branding For Growth

Branding and Advertising is the face of your strategy. Your new value proposition will remain invisible to the market unless you name it, brand it, position it, describe it or promote it. We believe that creating a clear, coherent and consistent brand story for your business is an integral part of the innovation process.

BRANDING STRATEGIES

Our team is able to effectively manage your brand consistency and positioning by creating fully integrated campaigns across print and digital media. We offer services in corporate identity design, graphic design, packaging design, above-the-line and below-the-line advertising, social media analysis, buzz tracking, social media strategy, social media management, web design and user-experience design.

BRAND ARCHITECTURE

The success of your growth plan is largely dependent on how you take your value proposition to market. Organic growth or growth attained through partnering and acquisitions requires the existence of a coherent and consistent branding format and framework.

RE-BRANDING INTERVENTIONS

Seeking to maintain their year-on-year growth rates, many companies go down the merger and acquisition path, which inevitably results in a rebranding exercise of the newly acquired or the newly merged entities. Many traditional companies are compelled to refresh or to rebrand as they enter new markets or open up new channels of distribution such as e-commerce. eQvest Acceleration, via its subsidiary Espiál Branding and Design, has completed some of the biggest and most exciting re-branding projects in South Africa.

HOW DOES BRANDING CREATE VALUE?

Your brand is made visible through its brand symbols such as the company name, logo, colours, icons, visual elements, illustrations, photography, layout and design. A prerequisite to brand growth is brand architecture. How do you plan to grow? Organically, through international expansion, via local or international acquisitions, by creating partnerships or perhaps a co-marketing venture? If so, what will the implications be for your brand imagery, positioning and story? Our team will guide you through the process we call Branding-for-Growth.

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